Custom Google Analytics Instalations & Auditing


The Importance of a custom Google Analytics Installation

One of the most important tools in digital marketing is Google Analytics, however, it can be seriously underused by most businesses. It allows you to expertly measure the results of individual campaigns in real-time, compare the data to previous periods, monitor the marketing efforts of all channels, identify issues with your site to improve conversion rates and so much more.

Most marketing teams have many more than six metrics that they need to measure and report on, yet the standard Google Analytics installation limits your team to measure and report on only six goals. At Pure we think differently and our custom and bespoke Google Analytics installations enables the number of measured metrics to be quite literally, limitless.

“Information is the oil of the 21st Century, and analytics is the combustion engine.”

~ Peter Sondergaard, Senior Vice President of Research at Garter Inc

Keeping up to date with Analytics

However, having incorrect data can lead to incorrect decisions, So ensuring the data within this tool is correct is an absolute must. There are two main factors that may lead to inaccurate data within your Google Analytics account:

Data Neglect

Google Analytics data is a critical company asset, requiring an expert that has experience of implementing and maintaining analytics Accounts for local, national and international clients. It takes a specialist with strategic focus and experience to build, implement and maintain a healthy Google Analytics account, that will provide the insights your business requires to authoratative data led decisions.

Bespoke GA Implementation

Your website is in a constant state of change – from the little changes of updating product/service information to a revamp the entire site. Unfortunately, unlike your website chances are your Google Analytics setup has not changed since the initial implementation. If you haven’t been consistently maintaining your analytics, then an analytics audit is probably overdue.

Our core approach to Analytics Auditing